That is it, I am officially stating that if you ignore mobile you need to go and have an MRI now to ensure your brain has not shrunk to the size of a pea. Harsh... not at all, I am being reasonably kind.

Every company that is carrying out any social recruiting needs to be focusing on Mobile too. If you tweet a link that is not mobile friendly, half of your audience, who actually click it, wont be able to see it properly. Then there's your career site and employer brand, what is the candidate experience on mobile?

Mobile is growing fast, faster than all predictions. In under 2 years mobile Internet consumption via apps and browsers will be bigger than traffic on desktop / laptop computers. But hey - recruiters only generate 99% of their applications online - what impact will a migration of the population to mobile Internet be? (I am being very sarcastic!)

Lets look at the historic impact of the Internet...

1990 - The Internet is made up of Bullentin Boards - some large recruitment boards do very well and make a lot of money. Were there any companies doing direct recruitment themselves in this quite geeky space - no.

1994 - The WWW is arriving, the Bullentin Boards ignore it, they think "it wont catch on". They have clients, they have audience, they could migrate to the WWW (HTML) and win big! But they don't, they grew up so fast they did not realize their current life is over unless they move on.

1999  - Monster, Jobsite etc are all live and growing really fast. The Bullenten Boards have lost their position, no one can remember them at all now! Do companies see the opportunity and market their employer brand and jobs on their own website?  No, they wait, or debate in committees. For the next 12 years they pay through the nose for online advertising.

2000 - Newspapers in the UK and USA start to try to go online, but the challenge of managing print ad revenue loss against online revenue growth prooves too hard for nearly every newspaper in the world. Huge levels of circulation is lost, the next 10 years will see over valued acquisition from the publishing industry in an attempt to buy their position. For some it works, while for most they waste a lot of money. The city reflects this in today's publishers' share prices compared to those of old.

2008 - 3G mobile networks are out, iPhone is out with Apps and AppStore. Android is about to launch. Mobile is maturing with infrastructure, great devices and the world (like in 94 with WWW) can create content - Apps. Companies have woken up - they have career sites, but they are typically rubbish. The experience for the job seeker is shocking and SEO for their websites  is non existent, assuming either Google or Jobseekers can find the site.

2009 - Social networks have serious traction (growth helped significantly by mobile Internet). World recession forces companies to take a deep breath and plunge into the scary world of social recruiting  - and many of those that have are doing a great job and getting return for the effort.

2011 - Apple and Android have Billions of apps downloaded, AppStore alone has over 170m users. Facebook has 200m active mobile users, Twitter finds 40% of every tweet created is on a mobile phone. Android has 500,000 new devices activated every day. Mobile is mainstream. Job board CTOs are waking up to the various Gartner and Morgan Stanley reports - they now want to be mobile. Some  big companies are now leading the way and going mobile - but I can count them on my fingers and toes. So where is everyone else?

WAKE UP - get your employer brand in AppStore and MarketPlace so people who search for you do not get "No Results Found".

In 2 years, mobile will generate more job seeker attention than desktop. Every day 500,000 new Google Android phones are activated - this audience is growing and FAST. The growth of the WWW was like a snail crawling very slowly in comparison to the growth of mobile.

There is not one good reason not to get one with it now, it is not expensive - do mobile and do it TODAY

AuthorDave Martin