Yesterday was day one of TruLondon, ran by @BillBoorman, as usual it was organised chaos. Listening to the chatter my biggest conclusion is the behaviour illustrated by recruiters is slow to change. If you have not experienced #Tru it is key to realise that there is no PowerPoint, little structure to 'tracks'. It's an audience participated discussion - typically a thought leader will lead the discussion. It is a great two days, with loads to learn.

So what did I take away?

I am a seasoned #Tru attendee and have been to all the London events. They key points for me are the following: 1. To my dismay, most still fail to recognise the value of Mobile web activity and it's intrinsic link to all established social networks! Smartphones outsold PCs last month, EBay, PayPal and Amazon generated $11bn from on phone purchases but apparently no one is using them for job hunting or career research - that kind of radical behaviour is just crazy talk!

2. Advising consultants love Fads - it gives them something new to talk about and enlightens their day from repeating their wise words. I understand that. Now don't get me wrong I am sure the growing platform of Pinterest does have sourcing value, currently their biggest audience is mid US stay at home women. The pond is getting bigger and learning about it is great, but there are other bigger ponds we ignore, this is just a current headline maker! The other fact is Pinterest has significant user base consuming the network from mobile web, yet nearly every recruiter ignores mobile as a channel!

3. 4MAT ran a great workshop on career sites which illustrated some very interesting insights to recruiters mindset. When detailing audience segmentation of the career site the participants captured passive & active job seekers, but missed out existing employees? Now it may be the audience was full of Recruitment Consultants / Agencies but it is a huge #fail. SEO was in the middle of critical and useless? How people are supposed to find your website baffles me. Clearly your employer brand or agency name is so sort after everyone will flock to it. I am surprised there is not a queue at your gates every morning of budding PhDs wanting to work for you! Social media was deemed important - oh good. But to my dismay mobile was pushed back into useless. Oh dear, if that is the case you must be doing it wrong! Talking with leading European job boards the volume of job seekers via Mobile is critical to their business. How many jobs sent by email are read on mobile, how many of those links are mobile friendly. How many of those 'important' tweets and Facebook posts are consumed on Mobile - nearly 50%. It is not difficult or even that expensive, in many cases the entire investment is recouped within a month of going live. If you care about social then wake up and start caring about Mobile! The candidate already does!

4. The biggest, noisiest session yesterday afternoon was "Is the CV Dead?". Why did you go to this talk? How many CVs do you get through your inbox every day? You already know if it's dead! Do you review a candidate from snippets of info exposed by Twitter etc? Do you follow that up and find their LinkedIn profile? Then who cares if the CV is dead? Unless you are in the business of writing CVs, what does it matter? What this does show, is the the industry is most fearful of change. A discussion where you can be told about the change you are already living, and help you feel comfortable about this change is comforting. I can understanding this, the industry was static for so long and then technology introduced new fangled ways- change is tough!

Even better maybe you can waste your time at #Tru remembering the good old days when you had a phone (fixed line maybe with a dial) and a Filofax!

I am ranting and being very picky! There was a lot of very valuable and interesting content and I seriously suggest if you are in London or on Twitter you join in the discussion!

If you are at #Tru today, let's talk about how to do things better and learn from the experiences in the room.

Posted
AuthorDave Martin