The RAD Awards have released the short list for 2014. It is great to see "use of mobile" as a featured category. Reading the "use of mobile" category description has made me smile as it felt slightly abstracted from the reality of how bad the job seeking experience is on a mobile device!
The category description shares what judges would considering when picking a winner. It starts off "Judges will be looking for innovative use of mobile, leveraging new technology to engage and enhance the experience: Mobile websites that step beyond the norm..."
As part of a research project for a white paper I recently audited 100 major employers career websites on mobile. A few companies had attempted to support mobile, even fewer companies provided the ability for the candidates to apply for a job and most companies did nothing. Just supporting mobile at all would be quite a "step beyond the norm".
I read on through the category description where it suggested the judges would be looking for Augmented Reality and NFC! Really - I think it might be best to encourage employers to deliver a valuable experience to the rapidly growing mobile web users before spending budget on mobile gimmicks!
I intend (if i can find the time) to blog my evaluation of the 4 listed sites to share what can be learned from these sites (pros and cons). My congratulations to these companies and their vendors for putting mobile on their radar...
- Barclays UKRBB (Hodes)
- EDF Energy (ThirtyThree)
- EE (ThirtyThree)
- Le Manoir aux Quat'Saisons (Andsome)
When I review the short list and pick my winner, I will be looking at the following 12 strict criteria which I will blog transparently....
- Is there a mobile friendly UI? (eg. are call to actions touch friendly, do I have to pinch and zoom, is layout broken, is content missing)
- If I Google the site from my mobile do I get the mobile site or the desktop site?
- Can I find jobs easily with few taps?
- Is the search mobile friendly? (eg. can I use the filter / search easily on a mobile, do I have to make make lots of searches to find a job, is anything one click?)
- Is the job description mobile friendly? (eg. can I read it without pinch and zoom)
- Can I apply for a job? (eg. is there a call to action to apply, how do I submit my details, how do I provide my CV?)
- Can I find information about working at the company?
- Does the above work on iPhone OS7, Android 2.3, Android 2.4, Android 3, Android 4, BB10, BB7, BB6, WinPhone7+?
- Does the site work on different screen sizes? (the top 100 phones have 26 different screen sizes)
- What happens if I look at the site on a tablet? (tablet is still touch and the same apply limitations exists, have these been ignored?)
The above will make a difference to real candidates and real companies. I advise employers to get the above right before thinking of Games, GPS, etc.
I probably should clarify incase of any confusion, my chosen winner has nothing to do with the official RAD awards and the winner receives nothing at all! I am simply interested in performing a deep evaluation on the 4 sites shortlisted as the best by the RADs. Should be fun?