This week MobileInAction talks to Elaina Farnsworth, CEO, Mobile Comply and considers how the smartphone has infiltrated consumer lifestyle and work habits. Mobile Comply provides strategic consultancy and training for companies wanting to increase their ROI and productivity via a mobile strategy.
The smartphone took off in 2007, which Elaina reminded me is not that long ago. I live at the leading edge of the technology space, where 2007 is many generations of software and hardware ago. The iPhone was the catalyst that drove the smartphone to mainstream adoption.
Today there are more smartphones in the USA than traditional "feature" phones. The smartphone is now mainstream. Consumers, candidates, recruiters, business owners are now online via their smartphone. The device is an extension of the person carrying their photos, music, email and work. To engage with people we need to embrace their communication / web device of choice - the smartphone and tablet. Mobile is a personal device, more valuable to many than their wallet. Mobiles is one to one with people, few share a device, this positions the smartphone very well for recruitment.
Elaina suggests, "You want to recruit the newest and brightest talent... if you have an appropriate BYOD strategy talent will know they are in the best environment". While I agree that there is research illustrating a BYOD strategy can increase talent retention I have not seen anything that suggests it will support talent attraction.
It is very clear that the best talent who research companies are doing do from their mobile device. Mobile job seeking is rapidly growing, despite the industries lack of overall support.
What difference will it make if companies made it easy for talent to learn and find their next career via smartphone - the migration from desktop job seeking to mobile will be accelerated! Those smarter companies who embrace mobile in their recruiting strategy will benefit by supporting what is fast becoming the primary Internet device for the world.