Mobile is a personal device. Do you share your smartphone? Would you let a stranger or even a colleague dig around your phone? Probably not. Take a look at the latest direction from the big players like Google, they are focused on making that device 'know' you better. It is going to get more personal!
Google Now (not currently available for iOS) is an early attempt at the device (well the cloud) knowing what information you need. It tells you of your next appointment, it suggests how long it will take for you to get their, it alerts you of traffic, it shows you the route, it tells you about sports teams you follow, friends & families birthdays, stock change you might care about, news items you might want to read and thats just the start. There is a good chance that Google Now is a beta of the kind of features to expect in Google Glass.
Google know a LOT about you from your browsing, they track everything. Yesterday, I attended a Google Hangout arranged by Chris Hoyt, it was full - 10 people video conferencing at once. There was no agenda, it was a lunch time chat. One area of discussion touched on was personalisation of the job seeking experience. Since the call, I can not stop thinking about it! This topic is not bound to mobile alone, but spread across all devices.
What information could you know about someone who lands on a career page of your company? How could you use that information to personalise the job seeking experience? Is it possible to have unique 1:1 landing pages for that person?
I have reached the conclusion that some degree of personalisation is possible, it may have to based on less data than Google carries, but there are data points we can use to assist candidates find what they are looking for with a proactive approach.
Recruitment has spent that last 5 years focused on social media, what have we learnt from this? Probably what we already knew - engagement and conversation builds relationships and trust. Social campaigns target specific talent communities and people with specific skills. The discussion on social media come close to one to one. But do you continue this on our career web pages or mobile sites / apps?
No. Shame. But could you?