This week in episode 5 #MobileInAction talked to Torgil Lenning, CEO, Potentialpark.
Torgil shares his companies findings around candidate multi screen behaviour and their desire to track applications via mobile. Potentialpark focus research effort on candidate behaviour and employer branding through mobile, resulting in a league table showing off those firms doing this well. In this interview Torgil tells us the top 3 focus areas for your mobile recruiting strategy, which is based on in depth research. Instead of reading, just watch it now.
The Potentialpark findings illustrate the potential for increased employer branding and maximising social recruiting reach.
"Job seekers are still miles ahead of employers in embracing mobile trends. Out of 473 employers, only 20% offer a mobile career website.", source Potentialpark Study 2013
In September 2012 I carried out a survey of mobile support by employers which you can read in the Mobile Recruiting Guide 2012, the growth since then has been around double. The momentum of employers going mobile is growing fast.
During the interview, Torgil shares what the key focus should be for employers to get to the top of the league table and deliver valuable employer branding via mobile.
"If you have a well thought out career site, the content to get going is ready" says Torgil, while highlighting that companies should focus on getting something mobile optimised sooner than later. He feels the quicker employers get their brand on mobile, the faster they will gather learnings and results. The results will help the internal discussions surrounding budget and the learnings will help shape employers mobile strategy. I agree with such an experimental approach, or lean approach. Sitting back ignoring mobile or thinking about it will not illustrate the value and importance that mobile already plays to candidates.
Potentialpark research which is available now was gathered towards the end of last year, one of their biggest suprises is how rapidly employers are embracing mobile in 2013. There has been a lot of activity in Q1, one example that Torgil refers to is Goldman Sachs.
I am very interested to learn of employers activities, please do contact me when you launch new mobile sites so I can feature them, or maybe it can feature in a future MobileInAction.
I will be blogging soon on the Potentialpark research and advice given in this Interview.