According to the Potentialpark M-Com Study the top 5 ranking employers delivering mobile communications are Orange, PepsiCo, Credit Suisse, Sodexo and Accenture US. Unlike other research I have seen this is based on 26,874 student and graduates responses. There are 58 ranking criteria, which I have not seen details on but Potentialpark CEO, Torgil Lenning shares his views in a recent video interview.
473 companies were evaluated, which has resulted in 110 companies being ranked in the Potentialpark mobile communications lead table. All those firms that made it into the top 30 are inspiration for everyone, my understanding is its tough to be in the top 30. You can see the full Potentialpark lead table here.
Surprisingly only 2 mobile carriers / telcos have made it into the top 30 so hats off to Orange and AT&T. I am interested to check what the employer branding experience on mobile is for Vodafone, Telephonica, Verizon, O2 etc - maybe they were not part of the research? I will be reviewing mobile carriers current employer branding on mobile very soon.
Behind the lead table is insightful research which all employers should checkout when planning or prioritising their mobile strategy. Some of the key findings include:
- 4 out of 5 job seekers can imagine using their mobile device for career related purposes, but unfortunately for them only 1 in 5 employers have any mobile support.
- More than one quarter of respondents use their mobile device for career related purposes - which given the employer support is an achievement on its own.
- Candidates expect to search for jobs on their mobile.
- 47% of candidates want to apply via mobile.
- 63% would like to track their application via mobile.
The research shows a considerable gap between expectation and what employers are currently delivering. The volume of candidates getting a poor experience of employer brands via mobile or tablet is getting larger every day. Why are employers behind the trend, is it cost benefit feasibility or lack of clear best practice? I expect its a mixture of priorities and clear benefits which hopefully research like this from Potentialpark can address.
Why have you not yet gone mobile? I would really like to hear your thoughts! You can comment below or contact me.