Yesterday Facebook announced their new Android app - Facebook Home. I blogged all the key details and loads of photos. A quick and dirty summary, the app is not a normal app. If Android users have Facebook Home installed when they switch on their phone the first thing they see is Facebook Home. When they send or receive messages or SMS they use Facebook Home. When people launch apps they do it through Facebook home. It is a Facebook take over!
Facebook have the presence to make this big, they are about to 'take over' a large % the newer Android devices. The release looks like it is for devices with Android 4+ which currently represents over 25% of all Android phones. At the same time HTC is launching a new phone, a 'Social mobile' in partnership with AT&T, EE and Facebook. The device is priced low, is in 4 colours and will likely sell well.
As a mobile app Facebook already has more usage than browsers on phones. I wrote back in May about Facebook being the new mobile browser. Part of the Facebook user behaviour is to post and follow links, the content (websites) is frequently viewed inside the Facebook app.
Your social recruiting tactics are going to need tweaking here is an early guide to get you thinking. But don't hang about, Facebook home is released April 12 2013.
Is Facebook in your social recruiting strategy?
What volume of traffic to your career site and campaigns is from Facebook? Are the links you push through social mobile optimised? Get ready because the % of mobile visits is about to go up. Mobile optimisation just got even more important.
Do you post Images?
When a user with Facebook Home switches on their phone they will see what Facebook call 'Coverfeed' - it looks a lot like Google+ and images are going to be key. Portrait images will help your content look great on Facebook Home, so start planning how you will achieve this. Posts with images will get more clicks and look great on Coverfeed.
Facebook messaging is going to get even more popular!
Many mobile apps have alerts and push notifications, which if used respectively generates great response. Mobile websites should now offer the same alert via Facebook messaging. The Facebook message will appear on Facebook home similar to a text message, it will have a 'Chathead' and entice user engagement.
Facebook Apps will get more usage!
Facebook Home takes over the app launcher on Android. This means if you want to open Angry Birds you do it from Facebook Home. This gives Facebook the powerful position in merge native apps and Facebook Mobile Apps together.
The native app is becoming less important, with less unique value. The mobile website / Facebook App is going to get even bigger.
Hopefully this gives you plenty to think about and helps your planning around your mobile communications.