Watch episode 8 of #MobileInAction where Joe Essenfeld, CEO, Jibe shares their learning around mobile apply optimisation. In this short 3 minute interview, Joe gives great insight into expected conversion rates for full job applications on mobile.
The extremities of the data shocked me. I was initially amazed that anyone would complete a 50 minute application on their smartphone or tablet. However after considering this I started to question "why not", such a lengthy process will be painful no matter the channel! Its a shame the long winded process exists at all! (for the candidates sake)
Conversion of the shorter processes was very impressive, a more typical 14 minute application process.