With mRec2013 only a few weeks away I am interviewing recruitment leaders and practitioners to set the scene. This week I caught up with James Purvis, Head of Talent Acquisition at CERN in Switzerland. CERN are a very interesting organisation they have built the large hadron collider and Tim Berners-Lee invent the world wide web while working their. I was excited to learn if mobile recruiting was on their agenda.
Here are some highlights from our chat...
Me: Do you feel it is important to support smartphone and tablet as a recruiting channel?
James: Whilst the computer will always have its place, its becoming a bit obsolete with regards to many of the things you can do on a mobile/tablet device. I've recent switched to making all my Amazon purchases on my mobile and its so much simpler (scarily simple in fact – too easy to spend money). Seriously tho, the figures show the rise of the use of mobile devices – not just for web, mail & sms, but look at Facebook for example – four out of five users accessing on the mobile.
For recruiters this means that we should think of mobile as an additional route / recruitment channel. We should avoid the temptation to map existing processes onto this channel and see how the channel will make us rethink dialogue with the candidates.
Me: You say "avoid the temptation to map existing processing onto this (mobile) channel" - what are your plans for the application process?
James: We are only at the start of our journey. The biggest pitfall would be to reproduce the current ATS forms on a mobile device. Mobile should allow us to find, follow, share, register interest, connect and perhaps apply step-by-step, but not ‘all in one go’ like you would on a PC.
Me: Over the last 3 years the mobile web has really boomed, has the recruitment industry missed the boat?
James: Not having a mobile presence in the coming years would be like not having an ATS today – in a competitive market for talent I think you would be left behind.
Me: I expect recruiters to maximize the mobile and social convergence, is this something you have considered?
James: Actually that’s a good first step and our initial plans are to start precisely with existing information we have (youtube videos, Facebook pages, twitter etc) and ensure they work well on mobile and allow interaction on mobile.
This and many other interviews will be summarised by the soon to be released "Mobile Recruiting Guide 2013".