Marriott have supported mobile web as part of the online talent acquisition strategy for a few years. Their mobile efforts are pioneered in the states lead by Jessica Lee, Director of Digital Talent Strategy leading to the current mSite and app which illustrates best practice.
A benchmark career mSite
So what has Marriott mSite done right?
The mSite adapts to the device, this means they deliver a great modern experience on modern iPhone and Android device while downgrading the technology to deliver a best possible experience on older less capable devices. The responsive web fever has encouraged many web designer and vendors to forget the older devices which is a missed opportunity. The Marriott is one of a few career sites to deliver better cross device support. The mSite is responsive and adaptive - which delivers a great experience on tablets, new and old smartphones.
It was great that the mSite offered to use my location to find jobs, it is nice to see the phone capabilities being used.
The job filter options are very comprehensive and easy to use.
The site is scattered with social sharing and social media links which shows that Marriott understands the tight coupling between mobile and social.
I really liked the email alert call to action and simple registration form. This feature might well build a powerful database for Marriott to tap into.
The Marriott mSite sets a benchmark for many to aim for. So where next? Have they cracked everything? Nearly, there are still some areas for improvements.
I would like to see Marriott focus on improving mApply, this is a tough one to crack and is often dependent on the ATS, so it may not be a feasible enhancement at the moment?
The site is very wide reaching, the range of jobs is large. It would be great to see Marriott continue to pioneer and launch targeted micro-sites coupled with their social activity to deliver a more personal job seeker experience. This approach delivers more relevant messaging and could be used to speak to candidates where the competition for talent is strong.
To sum up... "nice work! "
You can learn more about the Marriott at #mRec2013