Three years ago we audited the top companies from the Fortune 100, FTSE 100 and the Times survey of best companies to work for. The results in 2011 showed firms were unsure of the mobile channel, which at the time was still maturing. In 2011 those few companies that were supporting the mobile channel were struggling to choose between native apps and mobile websites.
We tracked those same companies in 2012 and found that mobile recruiting was on the increase. In 2012, we saw a YoY decrease of native apps for recruiting and an increase in mobile web support.
At the end of 2013 we audited the same same companies. We saw 34% of employers audited provided a mobile optimised website to market their jobs. This is a staggering increase on the previous years 9%. This growth illustrates that recruiters recognise that mobile is an important channel.
Digging deeper into the 34% showed an array of different strategies to connect with job seekers on mobile. A great deal supported mobile on the careers home page but many offered a job search process that was near to unusable on a smartphone. Many had basic responsive solutions that did not fully support different devices or had terrible UX.
We chatted with some of the companies with a half way mobile solution and it was a shock to them that their new mobile optimised site performed so poorly. How can this be? In most cases the vendors had shown off the nice career home page and got paid. The recruiter / acquisition director had never used the site themselves or tried to look for a job. Clearly a problem that needs resolving!
If your reading this and thinking of investing in a new site / mobile please don't just tick a box with mobile. Over the up coming months it is going to become your primary marketing channel. Do it properly.
If you are unsure or have questions, please feel free to reach out to me I am happy to take a look at your site or give advice.
You can reach me at Dave@threesparks.com